Casino di Venezia "Keep playing"

This is an ambient idea for Casino di Venezia. 2 baggage conveyors at Marco Polo Venezia's airport are dressed to look like a roulette. The passengers claiming their baggages are receiving 1 free entry at the Casino. Since the initiative has started (February 2007) the number of guests at the casino raised up to 60%.

Agency: AdmCom, Italy.