Friday, May 11, 2007

Fuzzy Felt.

A Direct Mail drive to warm prospects, encouraging them to take the plunge and open an account with first direct. The pack takes the form of a box of "fuzzy felt" conveying the warm and friendly approach of the bank, as well as its customisable versatility. Recipients are invited to 'create a bank around you'.

Agency: Craik Jones Watson Mitchell Voelkel, United Kingdom.