This high-impact Nokia 9300 Terminal promotion was to encourage real-time mobile mail on any Vodafone telephone or device by senior members of large companies. A personalised kit was delivered to them with an exclusive invitation to try the latest technology & service across five continents. 93% remembered the promotion and 21% took up the contract. 56% were interested in the service and this was achieved with a budget of less than 90,000 Euro.
Agency: Euro RSCG 4D - Barcelona, Spain.