They put inside fitting rooms of brand's stores a plotter with a image of an image of a needy person that has an extended arm as if he were begging. stuck to his hand, they put a plastic finger that resembles a hanger. The idea is that when you go to the fitting room to try clothes, you hang the outfit you're wearing on this finger. In this way you are being invited to donate your old clothes to those need. optionally, you can leave your used outfit in the store wich will be handed over to the Salvation Army.
Agency: JWT, Argentina.