This mailing was published in addition to the Christmas campaign 2007 of the charity Munich Table. By using extraordinary pictures the campaign shows what 177.000 people in Munich really wish for during the holiday season: staple foods. In reference to the pictures of the campaign, food prepared as Christmas decoration was put into a vacumm bag and delivered to Munich's restaurant owners and publishing companies. therewith it was possible to increase the awareness of Munich's restaurant owners, respectively the press, and to acquire support and food donations.
Agency: Serviceplan Dritte Werbeagentur Munich, Germany.