To underline the importance of Kolestor, an anti-cholesterol drug, wich keeps the cholesterol level under control in order to prevent cardiovascullar surgeries wich are radical final-option sulutions. They designed a 3D direct mailing to cardiologists in the form of the upper part of the human body. The zipper on the chest imitates a heart surgery wich is indeed not so easy to perform. Their target audience responded with a spontaneous brand awareness rate of 89 % even tough the colesterol market is one of the most competitive.
Agency: Grey Worldwide Istanbul, Turkey.