Volkswagen "Carpets"

To support the positioning, for the launch of the new Touareg they had real carpets made for the cars to be exhibited at concessionaris, wich would substitute the usual printed sheets put under the pedals to avoid footmarks. Moreover, for the “Touareg Experience” (the time when the car could be try out) Tey sent ininvitations to top clients that were especially made small, real carpets where the details of this operation were sewn on the backside of the carpet.

Agency: DDB Milan, Italy.