Friday, May 18, 2007

Al Sawy Cultural Centre "Lungs-Mat"

Al Sawy Cultural Centre is the oasis in the middle of Cairo driving the city's cultural & social pulse. This anti-smoking doormat is sent to homes and left to the residents to convert into ambient media. Their audience received a cylindical package from sawi Cultural Wheel wich reads "Be part of our anti-smoking campaign". Inside the package is a doormat with clean lungs printed on it and a smal no smoking sign. With time the lungs get dirty.

Agency: JWT Cairo, Egypt.

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