Academic Hospital UMC Utrecht.

Challenge student to visit the medical recruitment site at www.operatingroom.nl (working in the operation room). Door stickers transformed school doors into Operating Room entrances. What's going on behind that door? The porthole windows let pupils take a peek at the most spectacular operation. Want to see how things really work in our Operation Room? Visit www.operationroom.nl. After the campaign, many more visitors came to the recruitment site, and the number of job applications increased.

Agency: Steam Advertising, The Netherlands.