Sunday, May 13, 2007

AOK "Smoker's lung"

The AOK (German largest health insurance company) wants to help smokers quit smoking. A lung made of glass, filled with cigarette stubs, demonstrates what a smokers lung looks like. Smokers who thereupon want to break their addiction can inform themeselves online on how to quit smoking succesfully. The smoker's glass lung will be installed in front of and inside public buildings such as the AOK headquarters, hospitals, swimming pools and restaurants in cities in Southern Germany. Alone in the first day, the 6th of December 2006, 6,167 people visit the link (i-will-become-a-non-smoker) on the AOK website.

Advertising Agency: Serviceplan, Dritte Werbeagentur, Germany.

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