Monday, May 14, 2007

A magical gathering awaits you.

Design an invitation card to invite doctors to a new product launch meeting whose theme was "magic". They designed a magical card with an invisible invitation message to provoke curiosity. One needs to follow the instructions at the back and heat the invitation with fire to decode the message written with milk. The writing appears on the invitation. Voilá, an interactive yet magical invitation that matched perfectly with the meeting theme and provided 100% attendance.

Agency: Grey Worldwide, Turkey.

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