Wednesday, May 30, 2007

McCann-Erickson "The ideas wrapped in the white wrap"

Since Greeks enjoy at least 3 coffees a day, the concept of Ideacookies was that ideas wrapped in individually packed cookies would make their day. McCann Erickson Athens wanted to outdo itself in creativity and innovation by getting marketing personnel to sample a cookie then phone or visit the website to see what the agency could do for them.

Agency: McCann-Erickson Athens, Greece.