FC Schalke 04 "Soccer Fan Calender"

The objective was to create the annual gift mailing for all members of the FC Schalke 04 supporters club. The item should also be a side blow to the football club of the archrival Dortmund. An entertaining gift was developed reminding all members of the club's mission: every day of the daily tear-off calendar on the score board stands for another goal against the archrival Dortmund.

Agency: SCHOLZ & FRIENDS, Germany.

Bosch "Srews"

To develop a high-impact idea for a mailing which would get Bosch retailers, employees and suppliers excited about the long battery life of the company’s li-ion cordless screwdrivers. To show how Bosch li-ion cordless screwdrivers can be used 365 days a year, we wrote to the target group and sent them a highly unusual calendar: a 42 x 59 cm wooden board with 365 screws in it.

Agency: Jung von Matt, Germany.

PSP "Wallpaper"

Reinforce the new PSP (PlayStation Portable) cult status. Use wallpapers as a relation builder. The agency created real PSP wallpaper: 5 different designs in the red & white PSP colours, each one composed of elements referring to one of the 5 PSP applications. The wallpaper was distributed via the coolest shops in Amsterdam and Brussels. To spread the word, the same designs were used in an outdoor PSP campaign.

Agency: TBWA/Brussels, Belgium.

Brussels Police "Stressballs"

Tell drivers and other road users in the city that aggressive behaviour is not a solution. Instead of telling drivers not to be aggressive, the agency produced 20,000 stress balls and leaflets depicting a motorist, a pedestrian, a cyclist or a motorcyclist, which were distributed by Brussels police officers. This playful and interactive medium not only puts a smile on the road user's face, it also allows him to redirect his anger when really necessary. The campaign got huge positive press coverage in newspapers and on radio and television.

Agency: TBWA\Brussels, Belgium.

Aert van Seggelen Headhunter "Edible Business Card"

100% discreet business cards for headhunter Aert van Seggelen.
Completely edible business cards with ‘read it then eat it’ instruction.

Agency: Publicis Dialog, The Netherlands.

Pickwick "Watertank Reintegration Program"

aQa Pickwick, part of Sara Lee, supplies drinking water systems to companies. aQa Pickwick is an innovative system that connects directly to the main water supply, adds refreshing minerals to the water and looks gorgeous. aQa Pickwick experienced difficulties expanding in the 15.000 unit water cooler market, which is dominated by water coolers using watertanks. They selected 3.000 large enterprises using watertanks and asked Proximity Amsterdam to develop a direct marketing campaign that would get them 500 leads that said 'yes' to a 6 months free trial, including free installation. Watertanks need to be changed regularly, are heavy and impractical plus require a lot of storage space. aQa Pickwick however, connects directly to the main water supply. So who needs watertanks anymore? Still, watertanks can serve a purpose. The mail piece introducing the aQa Pickwick launched the 'aQa Pickwick Watertank Reintegration Program', including a free former-watertank-wastebasket and instruction sheet to create other useful everyday items. The accompanying letter includes a unique prize code. Cold prospects can visit the web site and check their code and have a chance to win one of 20 free aQa Pickwick systems.

Agency: Proximity, The Netherlands.

Sun "Lucky Sunny"

The buying decision for dishwasher products is increasingly taken in-store. Despite being market leader, Sun was becoming vulnerable due to dependence on results from infrequent display promotions. Brief: Bring a brand promotion alive, which is strong enough to run from the shelf and built on the brand's core communication thought. Using the “Sun Maker” (inventor) and his assistant acting in the the Sun TVC's was key. They are both passionate about developing new ideas to make dishwashing better, easier or more fun. In every promo pack of Sun dishwasher tablets a dishwasher lottery ticket was included; a so called "Lucky Sunny". A code would only become visable on the ticket after it had been put in the dishwasher along with the dirty dishes. After entering this code on the Lucky Sunnies website, one could see if one was lucky enough to be a winner. Prizes ranged from a brand new car to downloadable music files.

Agency: Lowe & Draft, The Netherlands.

IWA "It Should be Banned"

The job was to help The IWA generate Corporate Sponsorship opportunities. They recommended positioning the IWA as a vibrant entertainment alternative that’s “barely legal” and probably “should be banned”. A series of increasingly threatening (but funny) reply postcards were sent to decision makers at targeted companies whose consumer base was similar to the IWA’s. Positive replies were sent an “evidence” bag containing a brochure outlining wrestling’s history, fan base and sponsorship possibilities. Three “get-out-of-jail-free” vouchers for the next event and a “subpoena” to schedule a presentation from the IWA were also included in the package.

Agency: Lowe AG.

BTH "How Technical Are You?"

BTH wanted to recruit new students to their technical educations. The mailing was sent to reserves on competing technical universities. When the recipient successfully assembled the phone parts together, the recipient recieved an SMS with the following message: Hi! You seem to be technical. Call us at BTH. 0455385040

Agency: The Fan Club, Sweden.

VIVIL "The Smelling Flip Book"

VIVIL means fresh breath – in any situation. They developed a special give-away item to communicate this key product benefit – a fresh breath flip book. When you flick through the flip book, it looks like someone who has just eaten a large doner is breathing on you, and the draught produced by the motion of the pages reinforces the impression. Fortunately, their breath smells not of kebab meat and chilli sauce, but fresh and minty, because the pages of the book have been impregnated with a peppermint scent.

Agency: Kolle Rebbe Werbeagentur, Germany.

Edith Cavell Hospital "Little Premature Xmas Card"

Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to some ex patients. This year, they sent this card in mid-October. When you open it you see the message. It’s a little premature, but Happy Christmas.

Agency: McCann-Erickson, Belgium.

Plan "Kick me, I'm a weirdo, Copy me"

Campaign for Plan in Belgium, where kids were sent out in the streets with notes they could pin on the backs of grown-ups in order to fool them. As in school they used to do this with ‘kick me’, here instead the message on the notes were in the sense of “I’m a weirdo” and “Copy me” . People that had been fooled could read a message on the backside “You’ve just been fooled by a Belgian child. Give children from the south also a chance to be a child. Start your own plan with Plan Belgium and become a Plan Parent. Surf to www.iederzijnplan.be” The url translates as “Everyone his own plan”.

Agency:

FAADA.

Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.

Agency: Contrapunto, Barcelona.

Playstation "Forbidden Siren"

Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

Agency: TBWA, Germany.

Wilkinson "Eggs"

Playing with the smooth aspect of eggshells, eggboxes in Brussels were taken in hand by the Wilkinson Quattro Titanium. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.

Agency: JWT, Brussels.

Livon "Ambient"

Livon "For smooth silky hair"

Agency: Mudra DDB, Ahmedabad, India.

Fox Channel "Prison Break"

In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon:

Press-Kit: A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the serie´s main theme. Inside the book a CD was included containing info about the series.

Street Campaign-Prisoners: A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.

Street Campaign-Posters: Several posters were strategically in various city areas.

Agency : Torke Lisbon, Portugal.

CPAA “The stains that kill”

Tobacco kills about 1,200,000 people every year in India. Of this chewing tobacco accounts for nearly 750,000 deaths. Available freely in satchets that cost less than a stick of gum, chewing tobacco is sold unregulated to even yong users. Tobacco chewers tend to spit out their handwork on streets, walls, corners etc. Leaving behind bright red, blood-like stains. Using a chalk body outline and a yellow police caution band, the idea involve recreanten a murder scene to drive home the simple message that chewing tobacco kills.

Agency: Saatchi&Saatchi Bangalore, India.

Timberland.

This installation was put into Timberland stores, to promote the waterproof feature the boot has to offer. Simple, and gets the point across very nice.

Agency: Arnold Worldwide, Boston.

Van Dobben "Imagine a ball this size"

Van Dobben, a famous croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack that is often enjoyed after a game of golf. To give them special attention, we developed a new way of communicating. In the last hole we placed round cards with a little hole in the middle. When the golfer reaches for the ball, his attention is immediately drawn to the copy. The copy capitalises on the striking resemblance between the golf ball and the croquet, which have exactly the same size and shape ‘Imagine a ball this size’.

Agency: &KS, The Netherlands.