Saturday, April 05, 2008

Ariel "Sliding Doors"

Ariel is organizing a clothes donation campaign. As part of this campaign they thought of having an application on sliding doors in the supermarkets where the donation will take place. We see a picture of a kid wearing a thin tank top and jeans. As the doors slide open, he's covered with a warmer sweater, showing the instant effect of the clothes donation campaign.

Agency: Saatchi & Saatchi Beirut, Lebanon.
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