Zandu pharmaceuticals, one of the India's leading manufacturers of ayurvedic products needed a retail solution for Zandu Nityam Churna (laxative) that not only broke through on-self clutter but also reinforced the brand message. A dispencer was modeled on the simple mechanism of a clutch pencil. A little push on the top of the dispencing tube pushed a bottle of Zandu Nityam Churna out from the bottom. Reminding the consumer of the brand's end benefit even at the point of purchase.
Agency: Everest Brand Solutions, India.