Surprising communication of the product message: Condomi Max.Love helps avoiding premature ejaculation. To showcase the problem of premature ejaculation they produced the detective novel "Deadly Rhododendron". The climax is the first sentence on page one, followed by sixty pages of nothing but apologies. On the last page you get their product message: "Reaching the climax to soon? Condomi Max.Love can help." We cooperated with several bookstores and displayed the books as give-aways at their sales counters. Their placement was for free. Their detective novel was exhausted after two days and over a 1000 re-orders were placed. Sales of the product rose by 17% during the month following the campaign.
Agency: Cayenne, Germany.