Nearly all car park visitors put their car park ticket in their mouth. That's why they produced car park tickets with a rough sandpaper surface for Blistex lip balm. So when car park visitors put their ticket in their mouth, they immediately had the feeling of rough, dry lips. Surprised, they then looked at the ticket and discovered the solution to the problem: "Rough lips? Blistex lip balm helps."
Agency: Cayenne, Germany.