Tuesday, April 08, 2008

darylstock.com "Watermark"

Make www.darylstock.com every advertising and media person's stock photography site of choice. Their idea was to own an element synonymous with stock pictures - the watermark. Two weeks before the launch party watermark stickers appeared across windows of advertising and media companies. As though they were giant stock photographs. As the launch event, mirrors in the bathrooms were also branded. Soon after, as a reminder to visit the site, those who attended recieved branded pictures of themselves at the party. Cost of producing stickers & postcards USD 2,000. First month sales USD 45,000. 45% rise in visitors to site.

Agency: JWT Dubai, United Arab Emirates.