South Africa is currently experiencing an energy shortage wich has resulted in massive rolling blackouts across the country. As a result our national electricity commission "Eskom" has embarked on a country wide initiative to save power. To promote energy saving in the massive business sector, the following mugs were distributed to company canteens nationwide. When filled with hot water the black fades to white revealing a message that reads "With your help, we can achieve it. Please conserve electricity"
Agency: DraftFCB Johannesburg, South Africa.