There was a need to report within the neighborhood now gym classes taught Tae Kwon Do. A new service that the people were ignorant, why should generate impact, wich would give new enrollment and visits to the gym. They utilized poster cables, lighting and trees. These were placed a black belt, the same as that recorded at the waist practitioners of Tae Kwon Do. At the end of the belt was loaded with the logo of the gym next to his contacts. In the first two weeks will generate a 33% increase in visits on the website, called and visits to the gym also grew a significant percentage. What led to the first license plates to practice Tae Kwon Do.
Agency: Ogilvy One Santiago, Chile.