NGO "Ice Made Animals"

To bring awareness to society on the mayor issue of polar melting due to global warming. To place ice sculptures of polar animals on seven of the main and most visited public parks in Bogota. Over 8.000 people witnesses the activity, with an overwhelming increase of the visitors at the NGO website and at the least 1.500 e-mails of people inquiring about action plans and prevention of global warming.

Agency: DDB/Key People, Colombia.