Rooftrack.

People who are looking for a place to live in Amsterdam, were confronted in a unique way with the private sector housing. On Amsterdam Central Station billboards were transformed in a modern looking notice board. The 'notice board' existed of a large amount of little ads in the housing sector, printed on a new kind of 'statically' paper. The paper with static characteristics glued on the smooth surface of the billboard by itself. People who passed by could look at the offers and easily take their house of interest of the board. The promotion is the beginning of a new
campaign of Rooftrack.nl. A initiative of 'WoningNet'(a house corporation in Holland) and several housing corporations in the Amsterdam region.

Agency: L'eau Amstelveen, The Netherlands.