Dare, a new magazine for entrepreneurs, wanted to convey to its readers and advertisers that by reading dare, anyone can realize his or her dream of becoming an entrepreneur. They sent a direct mail containing 12 visiting cards. The visiting cards were of the very person who was receiving the direct mailer. And in each visiting card the receiver was the head of an entrepreneurial venture, from chatered airlines to online businesses. These visiting cards not only gave the receiver a real feel of being an entrepreneur but also awoke in them any latent desires to become an entrepreneur. The final message was with dare magazine you can make your entrepreneurial dreams come true.
Agency: M&C Saatchi, India.