Agency: Saatchi & Saatchi Frankfurt, Germany.
Friday, December 07, 2007
Ambient idea for www.nightraucher.de
Since the 1st of september 2007, at railway stations inGermany, people are only allowed to smoke in yellow marked rectangles. These so-called "smoking-islands" can be seen in the picture. With the approval of Deutsche Bahn AG (the national railway company), they transformed the "smoking-islands" at the central stations of Wiesbaden and Frankfurt into labyrinths. At the ashtrays, they showed smokers a quick and easy way to escape the labyrinth, and accordingly their nicotine addiction. (Translation: Getting in was easy. To get out visit nightraucher.de. Germany's largest non-smoking community).
Agency: Saatchi & Saatchi Frankfurt, Germany.
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Agency: Saatchi & Saatchi Frankfurt, Germany.