FBTO "The Sand Towel"

Come up with an incentive to promote the travel insurance from FBTO during the summer holidays, fiting within the campaign: FBTO. Do-it-yourself insurance. They created the SandTowel as an incentive for people who took out travel insurance. Though just an ordinary white towel at first glance, when turned over it has a photo of sans printed on the back to use to cover your valuables when you go swimming. This clever device perfectly camouflages and protects your valuables so you can swim whitout worry.

Agency: DDB Amsterdam, The Netherlands.