Heytens is a leading brand of home decorations. They asked us to announce their new collection of curtains to a female audience. They sent a Cat Claws Scratching Pad with the message "Prepare yourself for the new curtains collection". The mailing also contained a Heytens mini-catalogue. The mailing boosted sales of the new curtains collection by 37% and increased traffic to the Heytens shops during the action.
Agency: Happiness Brussels, Belgium.