Amnesty International "Rescue innocent prisoners"

The objective was to draw attention to people who are innocent imprisoned and show at the same time that even a small donation can have a big impact. A simple trick (whereby you pull out the card) demonstrates that everybody can rescue innocent imprisoned with just a small action. Total costs for the whole promotion were compensated within the first month and altogether donations increased by 38 percent.

Agency: DraftFCB Kobza Vienna, Austria.