Das Taxi has established itself amongst Hamburg's taxi cab operators as the "Autonomous Way Ahead". The simple product statement, "anytime, anywhere" and the telephone number 22 11 22 should be communicated towards local public transport passengers. Das Taxi attracts attention with its own interpretatation of a special public transport insignia: The new time table 06/07 was distributed to waiting passengers in underground and railwaystations. The detailed booklet is all in red, just like the official public transport guide. Times, accurate to the minute, services and booking options are shown in every street in postcode region 20. Local newspapers reported about passengers being confused by the "new" time table. In the two months of the campaign orders for "Das Taxi" increased by 7% compared to the same period in the previous year. Bronze Eurobest Winner 2007.
Agency: Nordpol+Hamburg, Germany.