Recruiting Rare Web 2.0 Birds via Second Life.

They were urgently looking for 8 experienced online specialists. But how to find excellent job candidates in a booming online business world, where agencies use every trick in the book to lure the rare Web2.0 birds? They set up their entire recruitment campaign in Second Life. To attract media attention they claimed 2 firstevers: The first casting & photo session on Second Life. For the picture in their recruitment ad they selected 8 avatars and paid them in Linden dollars. The first 'real life' job interviews on a tropical beach in Second Life. All candidates received a T-shirt for their avatar. Their press release and YouTube movie were caught up by TV, radio, newspapers, magazines, blogs and online forums. They were even on the evening news of the biggest Belgian TV channel. They interviewed about 50 candidates in Second Life and received another 50 applications. In one month they found their 8 specialists. Silver Eurobest Winner 2007.

Agency: TEQUILA\Agency.com, Belgium.