Sunday, December 02, 2007 "Lawyer letter"

Promote to young people, increasing site traffic and sales. A personalized letter sent by a fictitious law firm, identifying the recipient as the father of a child and inviting him to a hearing which will determine his financial obligations. Tagline on the backside of the letter: ", use it or get use to it". Online traffic increased by 77% within 1 week after the letters had been sent and 2600 individual online orders were placed. 2x Bronze Eurobest Winner 2007.

Agency: Happiness Brussels, Belgium.