Increase awareness and brand likeability for the refuse collection vehicles from Mercedes-Benz. They created a small computer application: Every time the user empties the recycle bin on the computer desktop, a small refuse collection vehicle from Mercedes-Benz appears and picks up the "trash". The application can be downloaded from the Mercedes-Benz website and sent to friends via a link. The application has already been downloaded over 4,500 times. At the same time orders for the refuse collection vehicle brochures increased rapidly. Mercedes-Benz also received many emails with compliments for the application.
Agency: Scholz & Friends Berlin, Germany.