Plopsaland "I want to sit in your class"

Plopsaland wanted to promote their themeparks with a mailing aimed at school teachers, stimulating them visit the parks with their pupils. Teachers receive a letter from a 10 year old schoolgirl, saying: "I want to sit in your class". She explains why: she's disappointed because her class doesn't go to Plopsaland this year. As proof of her enthousiasm for Plopsaland, she adss the presentation she gave in herr class about the educational aspects of the themepark. 8,750 teachers received the mailing. 3,762 pupils visited Plopsaland, representing an income of almost 60,000 euro for the themepark.

Agency: I DO Brussels, Belgium.