Show people that with the Polo BlueMotion you can drive up to 1,100 km without a petrol stop. They put small model cars of the Polo BlueMotion with signs and dispensers on conveyor belts in sushi bars. The messages: "Up to 1,100 km without a petrol stop. The Polo BlueMotion". and "Grab it and win!". Everybody who took a card and introduced the code into their microsite could fix a test drive online and automatically took part in a raffle of 100 weekend trips with the Polo BlueMotion.
Agency: DDB Dusseldorf, Germany.