Mercator Insurances "The life size burglar"

Mercator insurances wanted to boost the sale of their Home Select insurances. An insurance that covers burglary. They made people aware that, alarm system or not, their homes are more vulnerable to burglary then they might think. They send the target group an envelope with a folded life size burglar with the message: It's that easy to get in your home. Underneath there's a cal to action: How well are you insured against burglary? As your broker for more info. 41% percent of the receivers visited our site after receiving this mailing. Sales of the Home Select insurance increased with 72% in the month after this mailing. Bronze Eurobest Winner 2007.

Agency: Duvall Guillaume Antwerp, Belgium.