Demonstrate the essantial advantages of understanding a foreign language. They set up danger signs throughout the city. But their meaning was not understandable just by the icons. Therefore the knowledge of a foreign language was necessary. people were requested to send a photo of the warning sign per MMS to Berlitz. Immediately they received the translation together with a list of language courses that could be booked directly with the mobile phone as well. Never before danger signs were noticed and photographed with such attention. traffic on the Berlitz homepage increased by 3% during the period of the camapign, booking of language courses even by 8%. Bronze Eurobest Winner 2007.
Agency: DDB Germany, Berlin.