June 2007 saw the Swedish premiere of the all-new Dodge Nitro, a very aggressive-looking car that packs a lot of attitude. They were asked to promote the high-end version of the car, the R/T, wich has an especially powerful engine. To create attention for the new Dodge Nitro R/T and get people to book a test-drive. The target audience consisted of selected customers of Swedish Dodge dealers. It is impossible to find a road map which position speed cameras. Until now, that is. After a lot of research they were able to position's all cameras throughout the country, creating a map wich is completely unique for Dodge and this campaign. The circulation was 3,000 and was distributed as direct mailings or handed out at dealer events.
Agency: ANR.BBDO Gothenburg, Sweden.