When was the last time anything exciting happened in sanitary protection...? (Apart from all those happy, giggling girls jumping around in international commercials) Their starting point was that sanitary protection shouls be something that woman should want to have in their handbag. They made the wraps around the sanitary towels the main media of their campaign with 84 different designs. +4,5% sales on a falling market. Over 100.000 visitors at the campaign site. Extremely positive consumer reactions. Silver Eurobest Winner 2007.
Agency: Trigger Momentum Gothenburg, Sweden.