Convince Volkswagen drivers of using Volkswagen Genuine Parts in order to win them as Volkswagen Service clients. They prepared Volkswagen vehicles with queer sounding driving noises and sent them on tour through big city centers. Passers-by got irritated by these abnormal Volkswagen driving noises but found the answer right on the promotion car. Also they got invited to win a free inspection at their local Volkswagen Service Station by calling a hotline. Throughout the one month term of the promotion the hotline registered not less than 16,000 addresses of potentional new Volkswagen Service clients. Their campaign increased sales volume approx. 15%. Bronze Eurobest Winner 2007.
Agency: DDB Germany, Berlin.