Promote Centraal Beheer as an insurance company and their car insurance in particular. Budget is limited, so the use of traditional media is not possible. The sunshield shows a robber who is stealing a radio set from a car. The well-know motto of insurance company Centaal Beheer- "Just call us" -is featured next to the robber. Besides a lot of goodwill, the amount of phone calls requesting information on car insurance increased that month. Bronze Eurobest Winner 2007.
Agency: DDB Amsterdam, The Netherlands.