Centraal Beheer Insurance "Sunshield"

Promote Centraal Beheer as an insurance company and their car insurance in particular. Budget is limited, so the use of traditional media is not possible. The sunshield shows a robber who is stealing a radio set from a car. The well-know motto of insurance company Centaal Beheer- "Just call us" -is featured next to the robber. Besides a lot of goodwill, the amount of phone calls requesting information on car insurance increased that month. Bronze Eurobest Winner 2007.

Agency: DDB Amsterdam, The Netherlands.