Dead End Job.

As a parent, one of your greatest fears is your child failing at school and jeopardising their future. Academic Excellence provides a range of computer-based educational tools that can help bring children who are struggling at school back up to speed. They wanted to bring the parent's fear to life in a dramatic manner. By showing the kind of job no parent would want their child ending up in, the sandwich board guy who hands out flyers. While the sandwich board highlights the problem, the flyer highlights the solution, that Academic Excellence can help your child achieve success. Job well done. A relevant message delivered in a humorous way straight into the hands of the target market at a time they are thinking about their child's schooling, after school pick-up time. And over 30 sales leads generated in the week of activity.

Agency: Proximity Auckland, New Zealand.