The idea was to use a pantomine copying gestures and facial expressions of passer-bys in order to demonstrate "happy Copy Shop copies best". The pantomime wearing a "Happy Copy Shop T-Shirt" copied gestures and facial expressions of passer-bys on the university campus. Simultaneously, promotion teams distributed flyers with a copy shop voucher offering a discount to passers-bys and participants of the promotion. Right after the promotion the number of clients per day almost tripled and approx. 80% of all vouchers have been casged in up to now. Gold Eurobest Winner 2007.
Agency: Scholz & Friends Hamburg, Germany.