Stella Artois "The trap"

Stella Artois has unveiled The Trap at the corner of Bloor & Avenue in Toronto. The installation, which will "tour" other major international cities, is 5 meters high & weighs more than 2 tons. In the middle of The Trap sits a pint of Stella. The camapign includes an online game, "Le Defi" & some cool coasters.

Agency: Lowe Roche Toronto & Jack Morton & HBSource.