Tuesday, October 31, 2006

Wrigley’s “Extra white chewing gum”

A round sticker, wich was positioned under the coffee cup and gifts all coffee drinking persons an “Extra White” smile.

Agency: BBDO Düsseldorf, Germany.

Friday, October 27, 2006

Odyssey "Fake singers"

Not quite like the original. Odyssey against music piracy.

Agency: Contract Advertising.

Jeep mirror “Only in a Jeep”

Stickers are attached to peoples parking cars side mirrors. The images show off road terrain where only a Jeep could go.

Agency: M&C Saatchi, Singapore.

Thursday, October 26, 2006

Mercedes Benz “Golf happens”

Mercedes Benz car sponsors Golf tournaments in Slovenia. They have made removable transparent stickers with a "window hole" printed on and the headline "Golf happens". They have put these stickers on cars of competitive brands who where parked on the parking places in the surrounding of the golf tournaments. The backside of the stickers, which invites you for a test-drive in a Mercedes B, has been put under the windshields.

Agency: Arnoldvuga d.o.o. Slovenia.

Wednesday, October 25, 2006


Based on language used in chat rooms the Drive-e-motion helps you improve communication with other drivers & express yourself. Drive-e-motion is a fix display module to rear windscreen & use remote control in the front of the car.

Tuesday, October 24, 2006

French Médecins du Monde.

Guerilla campaign from the French Médecins du Monde. You thought France is one of the most civilized countries in the World? Last winter many homeless and poor elderly people died because of the cold. In this guerilla campaign crucifixes are made from street poles with the text: “Every winter, hundreds of homeless die on the sidewalks. React.”

Agency: Euro RSCG C&O, France.

National Geographic "Martial Arts Week"

In order to promote the Martial Arts Week by the National Geographic Channel (NGC) - a series of documentaries about the surprising Martial Arts – a press kit constituted by a brick, a black belt and a leaflet was sent to the press and media buyers with information about the series and the programme schedule. The press kit defies whoever opens it to try and break the brick, making that person feel like a true Martial Art Master. For the final consumer several Street Campaigns were made: 1- Promoters were placed n strategic spots in the city of Lisbon. Each team of promoters was constituted by two fighters who trained with each other and by a third who distributed the flyers explaining the reason for that make-believe combat. The flyers also directed the people for the on-line quiz made by the Martial Arts Week sponsor Wilkinson brand. 2-About 150 black belts and flyers were placed in different supports throughout the city of Lisbon.

Agency: Torke Lisbon, Portugal.

Bag "Headhunting"

The Career Builders. Headhunting since 2001.

Agency: Leo Burnett, Ukraine.

Thalys “Be a star”

For Thalys, the real stars are the travel agents. So when they opened this mailing, they were confronted with a pleasant surprise: a lightning storm as a camera flashes… and a star photo is in the box! Plus the latest information about Thalys and a sweepstakes for the whole team. The 1 st prize, of course, was a star weekend in Paris. Chic sunglasses rounded oof the star package. Of the 250 recipient travel agencies, 64,5% responded to the mailing.

Agency: OgilvyOne Worldwide, Germany.

Monday, October 23, 2006

Sterling “News bite”

Being a qualified dog trainer, Sterling needs the most effective channel to reach its selected target market. The prospective clients are selected based on information acquired from dog groomers, breeders or dog clubs. These sources give out information about which dog owners may need help from Sterling to train their dogs. Sterling then directly distributes the direct mail just like how newspapers are delivered, which is thrown to the doorstep of each prospective client.

Agency: David Jakarta, Indonesia.

SEDA “Bubble wrap day”

SEDA needed to hijack media attention on International Guide Dog Day to raise their public profile. The idea had to cost under 600 EURO and be turned around with one week's notice. Demonstrate how dangerous the world would be for the blind without Seeing Eye dogs by wrapping 300 objects in Melbourne's Bourke St Mall in 1km of bubble wrap, overstickered with signs that read "We need more Seeing Eye Dogs."It became the biggest donation day in SEDA's history - 720% ROI. Thousands of people interacted with the installation, which attracted massive national and local television, press and radio coverage.

Agency: Rapp Collins, Australia.

Alpenarena “Snow in autumn”

In early autumn, two cars covered with lots oaf artificial snow drove around the streets of several cities in Switzerland to announce the early opening of the winter season at Flims Laax Falera.

Agency: Spillmann/Felser/Leo Burnett, Switzerland.

Liechtenstein museum “Fresco campaign”

During the last years, the Liechtenstein Museum in Vienna was totally restored. Now, after the re-opening, it offers not only europes largest baroque art collection, but also wonderful baroque frescos on the ceilings. These beautiful ceiling frescos make the Museum special and different to all other museums in Vienna- Because the ceiling frescos are such an important selling argument for the museum, the advertising agency decided to bring these frescos to "public ceilings" - on places, where they could reach as many tourists as possible: At vienna airport, an overdimensional 850 squaremetres ceiling fresco was mounted on the ceiling of the arrivals hall, to welcome the incoming guests, 7 Million people in a year. In airport Taxis, the frescos were mounted on the car ceiling to give Viennese tourists already on their way to the city a good impression of these beautiful and exquisite examples of baroque craftmanship. As additional advertising medium they produced umbrellas for Viennese tourists, which show a fresco on the inside.

Agency: Wien Nord Pilz, Austria.

Thursday, October 19, 2006

Nicorette Gum.

A nice little direct piece for Nicorette Gum. These were given away to customers, with real pieces of gum inside.

Agency: FCB KOBZA, Austria.

Wednesday, October 18, 2006

Modellbau Messe

Modellbau messe 26-30 Oktober. Messe, Wien.


Clear Path International "Frisbee"

Clear Path International, a US based organisation who serve landmine and bomb accident survivors, their families and their communities. In this campaign, frisbees that look like landmines are distributed all over the city of Singapore. When someone picks up a frisbee, a message at the bottom tells that picking up a landmine is as easy as picking up a frisbee but with devastating results.


Tuesday, October 17, 2006


Here's an alternative way to shredding Junk Mail: make a set of blinds.

Overpoort Bowl.

Nice guerilla campaign for Bowling Centre Overpoort.

Agency: Duval Guillaume, Belgium.

Monday, October 16, 2006

UITM "Blind Corner"

This ambient was part of a road safety campaign for UITM. Buntings were placed at various strategic locations in the university. Students who are rushing to their lectures ran headlong into it, demonstrating the dangers of speeding.

Agency: Dentsu, Malaysia.

Friday, October 13, 2006

BC Fencing.

To promote BC Fencing Championcips, circular cards were placed on car antennas simulating florets.

Agency: Rethink, Vancouver, Canada.


First Person Shooter a project from Aram Bartholl is the definition for a computer game genre which is played in the first person view while shooting is the main action of the game. A typical element of the game is the virtual arm of the player. Pointing with a weapon to the center of the screen this arm stays in the foreground all the time. The Object First Person Shooter is a card and a do it yourself set. The result of cutting and glueing all parts of FPS is a pair of glasses with the arm and weapon visible from out- and inside. Bringing the virtual world into the real one.

Thursday, October 12, 2006

Wednesday, October 11, 2006

Friskies "Bird food"

On the top of this oversized box the adveriser put a bird feeder. The best thing is that they use free birds as part of their installation and highlight the product benefit.

Agency: Leo Burnett, Portugal.

Fiat "Movie"

Click created an interactive movie for Fiat that was shown in the country's theaters. The six-minute-long interactive movie is in the "choose you own adventure" style and generates 16 different endings. The interactive part comes when the audience is invited to answer on-screen questions by texting answers to a number. The final version of the movie is compiled from the clips that gather the most votes.

Agency: Click, Brazil.

Thursday, October 05, 2006

Amstel Beer "Map"

You are here. But why?

Agency: Doom & Dickson Amsterdam, The Netherlands.

Tuesday, October 03, 2006

Titanium Glasses.

Widen your vision with panoramic lenses. Titanium optical lenses.

Agency: Publicis, Brasil.

Monday, October 02, 2006

Mocha Film Club “Parting Sea”

To promote the screening of the movie Moses, these were put up on the motion sensitive doors of malls around the Mocha Film Club. So when you walk up to the door, you part the sea; just like Moses.

Agency: McCann Erickson, India.


Traps set with luxurious bait were placed throughout Vancouver’s business district. With the text :"Leave the hunting to us. ExecutiveSearchDating.com"