New Zealand Breast Cancer Foundation.

Great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people's way. The campaign's claim was "The longer you wait, the bigger the problem gets."

Agency: Colenso BBDO Auckland, New Zealand.

Unicef "Toy Soldiers"

The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. Unicef extract many of these children from combat and reintegrate them into society. Their aim was to rally support for this programme. Sending out a direct mailer that garners support for Unicef’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children - reading books, playing soccer, riding bikes and doing other childhood activities. Results: The package went to Unicef supporter mailing lists as well as potential corporate sponsors. Awareness is up, and beyond the desired reaction from the recipients, many compliments are being received about the unique way in which it was put forward. More than a simple message, it’s an ongoing reminder of the realities these children face every day.

Agency: Y&R Johannesburg, South Africa.

WWF Germany "Ice sculptures"

Ice sculptures in the shape of humans are placed on the steps of the music hall in Gendarmenmarkt public square in Berlin September 2, 2009. Hosted by the German World Wide Fund for Nature (WWF), 1,000 ice sculptures were positioned on the steps in the German capital at noon, to highlight climate change in the arctic region.

Artist: Nele Azevedo.

Romanian Traffic Police "Pissing test"

In Bucharest, the majority of the drunk drivers are men. Most of them drive under the influence after drinking alcohol in pubs, bars or clubs. The main dilemma was how to get these guys with a very low budget. Because it's nearly impossible to drink while out without going to the toilet, the urinals in the men's bathroom were transformed in an active reminder of the reduced ability to drive when being drunk. The stickers are placed in the most crowded bars in the center of Bucharest, with a total estimated clients of 2000/day.

Agency: Mercury 360 Bucharest, Romania.

Ministry of Health Brazil "Sexometer"

They create an urban outdoor, placed in Brasilia, capital of Brazil, to promote condom's use. The idea was to surprise people with a funny and interactive sex thermometer: The "Sexometer". The measuring is very simple. People just have to place their hands at a heat sensor, wich will change color according to body temperature. At the bottom of the outdoor, there is an explanation for each color. If the sensor doesn't change colors, it means your body is still just warm. If it turns blue, it means your body is heating up. Green means you are in the mood for sex. Red means you are on fire and ready to get going. Obviously, all messages led to the same conclusion: use a condom. Thirteen thousand condoms were given at the event.

Agency: Master São Paulo, Brazil.

Comision Especial de Discapacidad "Miracle"

We ask for respect, not miracles. Comision Especial de Discapacidad.

Check the video here:
Miracle

Agency: Pragma DDB Lima, Peru.

Latet Charity Organization "Urban Protest Exhibit"

An Urban Protest Exhibit featuring 1.3 kilometers of dinner tables. All the tables are empty: empty plates with forks and knives, to demonstrate the need for 200,000 holiday meals. The billboard carries a single message: "Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online www.latet.co.il" that distributes food pac. Latet (in Hewbrew "to give") is an organization that distributes food packages to Israelis too poor to afford basic food baskets and especialy a holiday meal.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.


Parkinson’s Victoria "Skill Tester"

The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. They helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. They then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Agency: DDB/Rapp Melbourne, Australia.

Elm Grove Police Department "Slower is better"

Elm Grove Police Department "Slower is better"

Agency: Cramer-Krasselt, Milwaukee, USA.

Israel Cancer Association "Grill towels"

An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ingnore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.

Agency: Gitam BBDO, Israel.

GAM3 "Traffic signs"

CAM3 is an international non-profit organization that arranges street basket tournaments and urban cultural events for kids in Denmark and the Middle East in order to integrate minority youth in the community. In 2007 GAM3 became official NBA Cares Community Partner. GAM3 wanted to promote the annual GAM3 basket finals in Copenhagen to a target group of 12+ street ballers without a media budget. GAM3's tag line is "Take it to the streets" and so they did. In order to gain awareness, they temporarily turned pedestrians on Copenhagen traffic signs into basketball players. This way, they quitte literally reached the target group on the street level and helped promote street basket as basketball's more adventurous offspring.

Agency: Plant Copenhagen, Denmark.

Women’s room "Bring the problem to the light of day"

Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequenses. To prevent the violence and alarm the audience people need to speak about the problem - Bring it to the light of day. The transparency of newspaper material was used to illustrate the idea. In order to see the message readers had to take action and lift the print ad towards a light. The front side and the back side combined reveal the invisible and highlight the problem (black eye is formed from terms describing consequences of violence).

Agency: Imago reklamna agencija Zagreb, Croatia.

The Foundation of Education for Life and Society "Poor child"

The brief was to create a donation box which calls out to the society the very problem this country is unknowingly facing. The challenge and objective was to get attention from the target consumer. Using the display of a boy making a donation box, placing the display on a pedestrian in front of the school. What is currently going on in this society which few people acknowledge is that over 100.000 youngsters in Thailand have no access to schooling education. Many of them are homeless, risking their youths on the streets. Even the cheapest government school is unaffordable. What prevents these poor children from their opportunity to go to school... is not the school fence, but the unimaginable gap of the country economy, wich dead locks them from their promising future. If every bath donated into the box means a key to unlock the door to their education, a social-wide acknowledgement may help these less-opportunity young from their unpromising future.

Agency: High Advertising Bangkok, Thailand.

ChicagoNow.com "Chalk blog"

They created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. They posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was their way of capturing that.

Agency: Zig, USA.

Israel Cancer Association "Unknown stain"

Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one's body. In order to Increase public awareness for skin cancer and get people to go and get checked, they came up with a new creative solution, using the environment as the media. They found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Agency: GITAM/BBDO, Israel.

National Association for the blind "Donate eyes"

The ad appears on two consecutive facing pages of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman.National Association for the Blind (NAB) on the second page. Thus, driving home the point in a very simple, endearing and effective manner.

Agency: DDB Mudra, India.

LifeLine "Puzzle"

To develop a collection box and a direct mailer to raise awareness and funds for LifeLine - an organisation that supports victims who have suffered permanent injuries in bomb blasts that took place within Colombo and in the suburbs during the 30-year war in Sri Lanka. The campaign depicted the shattered lives of bomb victims with a jigsaw puzzle that carries the image of a person. These puzzles were attached to collection boxes and also sent out as direct mailers. Each puzzle was short of one piece. Therefore, the assembled puzzle shows an incomplete image of the bomb victim. The line read "your contribution could help him put his life together". Those who made contributions after receiving the direct mailer were sent the missing piece a week after the donation was received. In total, the LifeLine campaign succeeded in collecting a sum of Rs, 1,2 million within 4 weeks, and most importantly, offered hope to those who've suffered physical and mental injuries by being remembered not as victims but as survivors of the war.

Agency: Phoenix Ogilvy Colombo, Sri Lanka.

All-China Women's Federation "Door"

This ambient poster appeared on swinging doors in offices and shopping malls. it stopped people in their tracks. More importantly, it helped to stop domestic violence in China.

Agency: DMG Beijing, China.

Amnesty International Portugal "Report it"

They took the gaps through wich sound passes in a building to highlight that in most cases of domestic violence noises are the main warning signs. Those who hear and report them can save lives.

Agency: TBWA\Lisbon, Portugal.

Unicef / Tap Project "Dirty water"

Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn't drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.

Agency: Casanova Pendrill NY, USA.