Clear "Dandruff on shoulder"

Ad created to show the effectiveness of Clear in eliminating dandruff. In an original use of the front cover of a magazine, we see a woman with dandruff visible on her shoulders. A text invited the reader to pull off the corner of the ad, thus removing the dandruff and revealing the campaign slogan: Clear. No Dandruff.

Agency: Lowe/SSP3 Bogotá, Colombia.

Visine Dry Eye Relief "Ambient stencil"

On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, they stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product's ability to soothe and refresh dry eyes.

Agency: JWT Sydney, Australia.

Rexona "Samples"

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Agency: Lowe Ginkgo Montevideo, Uruguay.

Axe Day & Night "SMS"

To complete this ad send Axe to 2345 after 9pm New Axe Day & Night. One is suitable for general audiences. The other one is not.

Agency: Lowe Ginkgo Montevideo, Uruguay.

Agudol "Pain"

Agudol is a non prescription painkiller specially formulated for headache. For general confidence and gain ground in May to its competitors, is developing a piece of direct marketing aimed at clinicians who recommend the product to their patients. Through its own medical representatives, Agudol to him a small wooden box, inside was a racket toy with a rubber ball attached to it with an elastic thread. On one side was printed the face of a frowning man and the other the same face but relaxed. Grupo Farma del Ecuador S. A. received excellent feedback and compliments from doctors and health visitors who rated themselves action as the fun and seller.

Agency: Maruri Grey, Ecuador.

Kleenex "Soap dispenser"

Present in a amazing way the Kleenex Tissue as a good help for nasal congestion caused by flu. They placed interactive stickers on liquid soap bottles available in mall bathrooms and in toilets of public places.

Agency: Trampolim Comunicação João Pessoa, Brazil.

Dove "Real beauty"

As part of Dove's famous campaign for real beauty the put prepared weight sclaes in girls locker rooms of schools and public swimming pools. When in use they display a simple truth: real beauty can't be measured in kilos.

Agency: Ogilvy & Mather Düsseldorf, Germany.

Folliderm "Bald man"

The task was to increase Folliderm prescriptions - a brand that prevents hair loss by strengthening hair roots. Hair fall is an extremely common condition, but seldom referred to a doctor. They had to tap this potential. The use of brand name was not permitted. The use of the brand name was not permitted. So they used a surrogate brand name based on its unique formulation: Power of 1+4. They used elevators in corporate offices and residential buildingss to deliver the message. A face of an man was stuck on the elevator door. Such that his hair was stuck on one door and the rest of his face on the other. When the door opened, the hair pulled away. Another print was stuck in the inside of the elevator - where the man was shown bald. The line read: "Scared of losing your hair? Ask your doctor about Power 1+4". It was highly amusing for people - and the centre of conversation in the elavators. More importantly there was a significant rise in enquiries about the therapy among doctors in adjoining localities (where the creative was placed).

Agency: Sorento Healthcare Communications Mumbai, India.

Beauty salon "Ponytail Train Handle"

As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impact result. Sometimes our daily activities can cause our beautiful long-hait to break and fall off. How much broken hair or hair-fall caused by accidental pulls? Therefore, they are proposing a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is. The main reason they are using trains is because it is a frequently-used mode of transportation for urban people. An amusing, fascinating and memorable talk-of-the-town ambient ad that can create amazement because people can actually see, tough and feel it themselves. The outcome? Many people will inquire about this product and try it at a Johnny Andrean salon.

Agency: Fortune, Indonesia.

Elmex "Bus Ticket"

Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season tickets (an entire year's supply). One side of the ticket was a regular season ticket, while the other side looked like human teeth. Whenever a passenger got on the bus, the driver punched the ticket thus creating a hole in the "tooth". Over 600,000 people were exposed to the creation of the hole and to the message: "Elmex - Helps prevent cavities".

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

Parissa Wax Strips "Backvertising"

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.

Agency: Rethink Vancouver, Canada.

Elmex "Lockers"

They created a special design for lockers in 15 of the most popular fitness clubs in Israel (2.000-2.500 members per club). They used two rows of lockers to create a mouth with teeth. Opening a locker gave the ilusion that there was a hole in one of them. To complete the experience, a product sample and additional information about the touthpaste and its benefits were waiting inside the locker. In one month 35.000-40.000 people were exposed to the message.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

L'Oreal Mexico "Solmaforo"

Making an awareness campaign to prevent skin cancer. In addition to conduct the sampling of L'Oreal Mexico La Roche-Posay's sunscreen to the public and generate traffic to www.myskyncheck.com. Through an instrument known as "solmaforo" which consists of measuring in real time the intensity of UV rays through a sensor, was drawn the attention of passersby and motorists. It was generated a considerable increase in sales and created awareness and educate consumers about the risks of sun exposure without proper protection.

Agency: Grupo Ferrer Comunicación, Mexico.

Clearex "Climb"

To expose the target audience, teenagers during their summer break, to Clearex acne treatment gel in a surprising and unexpexted way. A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion they rearranged the climbing grips, placing them where pimples usually appear on the face. Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple "up-close and personal".

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

Shiseido Skincare "Peace Mirror"

Women developing sensitive skin are on the rise in Japan because of stress, irregular living and working hours. Unfortunately, promises for better skin results and new product features are no longer trusted by them. They found that what they really need is stability of their skin. How can they once again attract these target women for a re-launch campaign of Shiseido “d-program”, the skincare brand for delicate skin? The best moment for a woman to think about her skin is when she is in front of the mirror, reflecting herself and watching how peaceful and stable her skin is. In fact, the most important thing for better skin is to watch, know and talk more about her skin in front of the mirror. They offered her an opportunity to have conversation with herself about her “Peace for Skin” and this opportunity to receive recommendation from herself, not by others. They developed an unprecedented direct marketing innovation - ”Peace Mirror”. We put them at sampling booths in several major train stations. By simply uploading the woman's photo, a 3D version of her face will move, talk and blink in the mirror and by answering 6 questions asked by herself, she can find out what her skin type is and receive the right product sample based on the result. Then, on her mobile phone, a 3D version of her face will recommend her to try “d-program”, and on the website a beauty expert will give her daily advice through the mirror according to her skin diary. The response of the “Peace Mirror” at the stations and on mobile phones has led to the increase of visitors to the website. They acquired more than 800,000 PV in just 1 month. As a consequence, this campaign resulted in a sales increase of 29% from the previous year. Silver Cannes Lions Direct Winner.

Agency: Hakuhodo Kettle Tokyo, Japan.

Parodontax "Crime Scene"

The brief was to educate people that gum bleeding is a serious problem and can lead to losing teeth. Introduce Paradontax as preventive toothpaste for this problem. They create a miniature crime-scene where the outline of a murdered tooth is framed by the well-known Crime Scene band.

Agency: Grey Budapest, Hungary.

Kleenex "Tree"

Kleenex found a new way to distribute samples: they wraped a tree outside Sidney's Museum of Contemporary Art with silk. The flowers on the tree were actualy samples of the product and promoters would envite people to take a flower.

Check the video here:
The Tissue Tree

Citrosodina-Bayer "Yo-Yo"

The promotion was to support a new positioning for Citrosodina: an easygoing digestion facilitator. Of course, Citrosodina has always been perceived as a medicine, though with a pleasant taste and some fun coming from its effervescence. This playful character has been communicated on the label of a hamburger yo-yo giveaway. These funny giveaways have been displayed in pharmacies and given to consumers buying the product.

Agency: JWT Milan, Italy.

Clearasil Squeeze"

Clearasil is a pharmaceutical gel designed to fight Acne, widely used by teenagers on puberty. Its image is very strong near this target but not so strong among general practitioners, the biggest medical class in Portugal. That's why they're launching the new Clearasil pills. They needed a different approach to make them prescribe this new Clearasil. The solution was to use the product itself to promote their message: "May this be the last time. The end of Acne starts with Clearasil". To disseminate the properties of the product among general practitioners, people's faces were clued on the back of a product sample. When the movement to open the pill blister is made, one has the feeling of sqeezing a pimple. With Clearasil, it's the last time. In the first 3 months of the promotion Clearasil increased its prescription 45% in general practitioners. A second edition of the promotion his on its as not only general practitioners requested more samples, but also dhermatologits.

Advertising School: Hambre - Leo Burnett Lisbon School, Portugal.

Axe "Calendar"

As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.

Agency: When Gee Seoul, South Korea.