Taxi Frankfurt "The Piss-Screen"

The Piss-Screen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. They installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa).

There is a whole site about this project, check out the videos:

The Piss-Screen

Agency: Saatchi & Saatchi, Germany.