Pedigree "powered pups"

Pedigree wanted to create awareness of their Pedigree Puppy Formula and the nutritious energy it will give small dogs and puppies. Because the dogs are smaller, they generally use a dog-flap in the door and don't need to be let out. They placed dog-flap decals on the front door of houses around the suburbs. However, instead of placing them at the bottem of the door were dog-flaps are usually found, they were placed at the top, implying that the dog had the energy to jump through the top. They also slipped a sample of the Pedigree Puppy Formula under their doors for their dogs to try.

Agency: TBWA Hunt Lascaris, South Africa.