AIG Insurance.

AIG Memsa offers a wide-variety of insurance solutions. They were asked to do a Direct mailing exercise to target the elite who possess antiques and expensive artifacts. Artifacts are rare and expensive. One can't afford to have them broken. That's what we sent people - expensive looking broken china, thus hinting the pain it would cause to see an actual artifact break due to moving, cleaning or whatever the reason. 28% of the recipients of the DM called AIG Memsa to find out more about the services.

Agency: JWT Dubai, United Arab Emirates.

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