Thursday, July 09, 2009

Walther Sporting firearms "Target calendar"

Walther's sporting firearms are known all over the world for precision. Brief was developing a tool that delights everyone from regular clients to potential customers. So they decided to build a calendar out of the bullet-butt. There is a shooting inlay for every month of the year, one target for each day.

Agency: BUTTER. Berlin/Dusseldorf, Germany.