PSP "Killzone"

To promote the launch of Killzone for PSP, they created an eye-catching adshel. A red laser light moved over the adshel surface, just like a sniper's rifle laser target. When people got in the way of the laser, they became "victims", literally in the Killzone.

Agency: TBWA Whybin, Auckland.

Salvation Army "Hangers"

They put inside fitting rooms of brand's stores a plotter with a image of an image of a needy person that has an extended arm as if he were begging. stuck to his hand, they put a plastic finger that resembles a hanger. The idea is that when you go to the fitting room to try clothes, you hang the outfit you're wearing on this finger. In this way you are being invited to donate your old clothes to those need. optionally, you can leave your used outfit in the store wich will be handed over to the Salvation Army.

Agency: JWT, Argentina.

Real Hip Hop.

Real Hip Hop. Black music all the way.

Agency: Dentsu, São Paulo, Brazil.

Adsoftheworld

Al Sawy Cultural Centre "Lungs-Mat"

Al Sawy Cultural Centre is the oasis in the middle of Cairo driving the city's cultural & social pulse. This anti-smoking doormat is sent to homes and left to the residents to convert into ambient media. Their audience received a cylindical package from sawi Cultural Wheel wich reads "Be part of our anti-smoking campaign". Inside the package is a doormat with clean lungs printed on it and a smal no smoking sign. With time the lungs get dirty.

Agency: JWT Cairo, Egypt.

Adsoftheworld

Ché "Short story competition"

Mini-flyer book to promote the Che short story competition. Write and win 1,750 Euro worth of books.

Agency: Duval Guillaume Antwerp, Belgium.

Munich Table.

This mailing was published in addition to the Christmas campaign 2007 of the charity Munich Table. By using extraordinary pictures the campaign shows what 177.000 people in Munich really wish for during the holiday season: staple foods. In reference to the pictures of the campaign, food prepared as Christmas decoration was put into a vacumm bag and delivered to Munich's restaurant owners and publishing companies. therewith it was possible to increase the awareness of Munich's restaurant owners, respectively the press, and to acquire support and food donations.

Agency: Serviceplan Dritte Werbeagentur Munich, Germany.

Matchbox.

Agency: Ogilvy & Mather, South Africa.

Benefic Treadmill.

Under the concept TRAINING FOR THE 10K DOES NOT ONLY HELP YOU, they developed a fixed running belt that was installed in one of the corners with most traffic, both vehicles and pedertrians, of the city of Buenos Aires. The objective was to add up the miles ran by all the participants during 10 days. The total accumulated miles were later converted into a donation for the Unicef. This was a huge motivator that had everyone wanting to run. Celebrities and personalities from different sectors like sports, entertainment, music, modeling and the vice president of the nation himself showed up to make their contribution running several miles. At the end of the 10 days, 1053 kilometers had been accumulated. Nike donated 35 US dollar for each kilometer.

Agency: BBDO Buenos Aires, Argentina.

Panamericana School of Art and Design "Want to learn how?"

Alternative Media for the Panamericana School of Art and Design.

Agency: AlmapBBDO, Brasil.

Shelf Sculpture Biennale.

Three-Dimensional plastic posters with molded shelves were placed in high traffic areas around the city. Pessers-by were invited to place everyday objects on the shelves, creating an ever-changing sculpture installation for the Vancouver Sculpture Biennale.

Agency: Rethink, Canada.

Gerd George "My models"

...An everyday face is not an everyday face in photography. You are morelikely to find my models in a telephone book than in a modeling agency. I look for them on the streets, in the subways, shopping malls and coffee shops. Because I love authentic faces. You too? Then you will love my photographs. "Gerd George".

Agency: Serviceplan Munchen/Hamburg, Germany.

Football "Joy for all"

Invitation for the exhibit "Futebol - alegria de todos" (Football - Joy for all) held at Leo Burnett Sao Paulo, as part of the project Fotografia na Leo (Photography at Leo). The vernissage also had a panel composed of renowned journalists and professionals related to the sport. The invitation - a poster in the 0,66 x 0,96 cm format - was sent crumbled up, imitating a soccer ball inside a box.

Agency: Leo Burnett, Brasil.

Australia's biggest Toy Sale.

To promote Australia's biggest Toy Sale, they dressed actors up as "big toys" and attached oversized hands to their costumors. Once the big toys started performing, it created the ilussion thayt the hands were actually playing with them.

Agency: The Campaign Palace, Australia.

Mailer Unravels A Truth.

CrisesLine wanted to dispel the misconception that it takes a lot of effort, and training, to become volunteers and to save lives. The idea, using "string and button" envelopes, adressed the brief with a clear and powerful demonstration. By untying the string, recipients free the "neck" from a possible suicide vitim, driving home the point that saving lives is easy. And that every one has the ability to do so.

Agency: JWT Singapore, Singapore.

A magical gathering awaits you.

Design an invitation card to invite doctors to a new product launch meeting whose theme was "magic". They designed a magical card with an invisible invitation message to provoke curiosity. One needs to follow the instructions at the back and heat the invitation with fire to decode the message written with milk. The writing appears on the invitation. Voilá, an interactive yet magical invitation that matched perfectly with the meeting theme and provided 100% attendance.

Agency: Grey Worldwide, Turkey.

Adsoftheworld

AOK "Smoker's lung"

The AOK (German largest health insurance company) wants to help smokers quit smoking. A lung made of glass, filled with cigarette stubs, demonstrates what a smokers lung looks like. Smokers who thereupon want to break their addiction can inform themeselves online on how to quit smoking succesfully. The smoker's glass lung will be installed in front of and inside public buildings such as the AOK headquarters, hospitals, swimming pools and restaurants in cities in Southern Germany. Alone in the first day, the 6th of December 2006, 6,167 people visit the link www.ich-werde-nightraucher.de (i-will-become-a-non-smoker) on the AOK website.

Advertising Agency: Serviceplan, Dritte Werbeagentur, Germany.

Adsoftheworld

Academic Hospital UMC Utrecht.

Challenge student to visit the medical recruitment site at www.operatingroom.nl (working in the operation room). Door stickers transformed school doors into Operating Room entrances. What's going on behind that door? The porthole windows let pupils take a peek at the most spectacular operation. Want to see how things really work in our Operation Room? Visit www.operationroom.nl. After the campaign, many more visitors came to the recruitment site, and the number of job applications increased.

Agency: Steam Advertising, The Netherlands.

Nando’s Chicken 4/20.

Smak approached Nando’s with the idea of capitalizing on 4/20 (the yearly cannabis culture celebration) in downtown Vancouver. Wearing cheeky brand messages and carrying pseudo-protest signs, the smak team blitzed the scene, distributing fresh chicken burgers, thousands of vouchers and branded matchbooks to a captive audience with the munchies.

Agency: Smak Vancouver, Canada.

Adsoftheworld

Stopwatch Widget.

The standing joke in creative departments is that everyone misplaces the tool they most often need: their stopwatch. So Pirate Radio and Television knew exactly what to give out for the holidays. Creatives opened the box to find nothing inside but a message telling them to go to pirate.ca/widget to get a stopwatch that would be impossible to lose. Once they downloaded the widget, creatives could use the 60, 30, and 15 second countdown modes, link to the Pirate Radio and Television website, or go to a special "tips" section packed with advice from industry veterans on improving scripts. With the stopwatch widget, Pirate Radio and Television will have a hand in assisting every script developed in creative departments.

Agency: TAXI Toronto, Canada.

Pedestrian Memorial "Zebra crossing"

Create awareness for the fact that a great number of automotive victims aren't inside a car. Paint a list of dead people (like a war memorial) on the asphalt simulating the white stripes of a zebra crossing. On the sidewalks, a claim said: 1/4 of the victims of all automotive accidents are pedestrians. By using the media as the message, and the message as the media, they reached pedestrians (that in other occassions may also be driving a car), exacly on the spot where the problem exists. The iniative exceeded the initial expectations and objectives as it become the ending ceremony for the "Safe Street Week" by gaining a political dimension, having the cityhall goverment held a press-conference before national tv, at the location of one of the special zebra crossings.

Agency: DraftFCB Lisbon, Portugal.